Categories and Media Requirements

This award recognises the content creator who delivered consistently engaging, informative and entertaining sports coverage during the year, demonstrating creative journalism, originality and audience connection across digital platforms.

It celebrates creators who use innovative storytelling and platform-native formats to explain, analyse or showcase sport, and who successfully reach and engage new audiences through their work. This is Open to individual content creators or creator-led teams whose content was published across digital video, audio, social or creator-led platforms. All submitted work must have been published during 2025.  Entries may cover a single sport or multiple sports in their content.

Judges expect the creator to have demonstrated creative and original journalism, with strong storytelling and presentation. Consistency of quality across all outputs. Audience engagement, including interaction and growth with innovation, in format, tone or use of their chosen platform. Showing impact particularly in reaching new or under-served audiences.

A showreel of clips lasting no more than 5 minutes in total, showcasing the breadth of the creator’s work, an a supporting statement of no more than 250 words, outlining the creator’s approach and editorial focus how audiences were engaged and grown the impact made during 2025.