Categories and Media Requirements

This award recognises the most impactful sports exclusive produced by a content creator or non-traditional media outlet during the year. It celebrates original journalism that breaks new ground, reveals new information or delivers a story of significant public or sporting interest, published outside traditional media structures. Eligible entries may include exclusives delivered via digital video, audio, social platforms or creator-led channels.

Judges will be looking for originality, including first-to-publish or uniquely revealed information. Journalistic significance, demonstrating why the exclusive mattered. Credibility and sourcing, appropriate to the platform and format. Impact, such as agenda-setting, reach, reaction or influence on wider coverage and execution, including clarity, storytelling and audience engagement.

This category is FREE to enter. Entrants should enter the exclusive along with any relevant details they wish to share about how they got it as part of supporting statement of no more than 250 words, highlighting the impact their coverage made in 2025. This category will be judged by a specialist panel who will deliberate on all entered entries as well as being able to include non-entered exclusives if necessary.