Categories and Media Requirements

This award is to recognise the YouTube channel that delivered outstanding sports coverage during the year, demonstrating a clear editorial identity, strong storytelling and consistent audience engagement on the platform.

It celebrates channels that use YouTube effectively to inform, entertain and connect with audiences, whether through original shows, analysis, interviews, features, documentaries or hybrid formats. The award recognises overall channel performance rather than a single programme.

The Judges will be looking for entries that recognises overall channel excellence, not individual presenters or single shows. Demonstrating clear editorial vision and consistency with quality and originality across the channel’s output. Effective use of YouTube as a platform, including format, pacing and audience connection. Audience engagement and growth, relative to the channel’s scale. Range and coherence, across multiple videos or formats and Impact, demonstrating why the channel stood out during 2025.

A showreel of clips lasting no more than 30 minutes in total, showcasing the breadth and quality of the channel’s output, and A supporting statement of no more than 250 words, outlining the channel’s editorial focus and approach the target audience the impact the channel made during 2025.