Categories and Media Requirements

This award is to recognise the YouTube channel, show or individual of the year that burst onto the scene in 2025. Judges will be looking for entries that entertain and engage the audience. The winner will be the channel, show or individual that is informative as well as entertaining.

It celebrates new or recently launched YouTube entrants that combine original ideas, strong storytelling and audience engagement, delivering content that is both informative and entertaining and demonstrates clear potential for long-term impact.

Entrants should show originality of concept or voice, clarity of editorial direction, even at an early stage. The ability to engage and grow an audience and effective use of YouTube as a platform, including format and presentation. Quality and consistency of output and finally impact, demonstrating why the entrant stood out during 2025.

Entries should consist of a showreel of clips lasting no more than 30 minutes in total. This should also be accompanied by a supporting statement of no more than 250 words, highlighting the impact the channel made in 2025.