Categories and Media Requirements

This award recognises outstanding sports journalism produced by a content agency during the eligibility year, celebrating organisations that deliver high-quality, original and impactful sports coverage for clients. This award is to recognise organisations who have produced sports content for clients across any format; broadcast, photography, digital, video, written, audio and social. This award recognises the original news gathering and journalist excellence of agencies who provide first class content to support outlets.

The category is open to agencies working across writing, broadcast, audio, digital, video, Photography, Social and emerging formats, and recognises journalistic excellence, editorial judgement and innovation in serving audiences through multiple platforms.

Entries should consist of an up to 500-word citation detailing the type of your organisation’s output, the reach of your content, how you have you shown innovation in the last 12 months and how you believe you have delivered journalistic excellence across 2025.

Entries may consist of either:

• Up to 10 written articles
• Up to 10 pictures for photo agencies
• A broadcast/audio/video showreel of up to 10 minutes.
• 10 Social media examples.
• A combination of written work, clips and social examples within these limits.