Categories and Media Requirements

This award is to recognise the YouTube Show of the Year. This can be a one-off show or series that delivered outstanding sports coverage during the year, combining original ideas, strong storytelling and audience engagement on the platform.

It is intended for sports-focused YouTube programmes that use the strengths of the platform to inform, entertain and connect with audiences. Eligible entries may be a standalone show or a series of episodes, and may include formats such as discussion, analysis, interviews, documentaries, features or hybrid programming.

Judges will be looking for clear editorial concept and originality, strong storytelling and effective use of YouTube as a platform, including format, pacing and audience connection. Audience engagement, such as growth, interaction or cultural relevance. Impact, demonstrating how the show informed, entertained or influenced its audience during the year

Entries should consist of a showreel of clips lasting no more than 30 minutes in total. This should also be accompanied by a supporting statement of no more than 250 words, highlighting the impact the show made in 2025.